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Views: 1 Author: Site Editor Publish Time: 2021-12-16 Origin: Site
1. Packaging as advertising
When looking for the right packaging or the right shape of packaging, the first thing to know is that advertising is not limited to the Internet and newspapers. Indeed, the product itself is the best advertisement as it encourages potential buyers to purchase the product at the point of sale. Numerous studies confirm that for the products that are placed in shoppers’ trolleys, it is primarily the packaging that encouraged the purchase. That is why each package must make an excellent first impression.
2. Attract attention
First of all, what is not perceived will not be bought; the packaging has to sell the product. This argument also applies to beverages. Imagine you are in a bar and you see the barman preparing a fantastic cocktail in a unique glass and then serving it to another person at your table. You may want to order the same thing for yourself. By the way, the average time it takes for someone to notice a product is only 1.6 seconds! If it has not aroused a person’s curiosity within this time, that person will decide to order something else.
3. For whom is the product?
In the packaging industry, the shape of a product is first defined according to whether it is feminine or masculine. Is it a product that is more likely to be intended for men or women? Products that are more likely to be intended for women are decorative, exotic, unusual and rounder. Shapes are more likely to be perceived as masculine if they appear technical, constructed or robust, such as cones or tubular shapes.*
4. The right choice of shape
Of course, an unusual shape helps a product stand out. Still, it is sometimes important to also take practical aspects into account. Restaurants and bars prefer stackable glasses that take up little space and those that fit well in an industrial dishwasher. The shape of a glass can be adapted to brand codes or combined with the shape of an existing bottle. Furthermore, the shape of a glass is also crucial, as it can help enhance the taste of the beverage.
5. The right choice of size
The right size is also important if you want to develop your own shape of glass. Angular shapes, for example, are larger than round shapes. The contents of packages that appear large are also consumed more quickly. The reason for this is that consumers think they have more in their hand than with a round shape.
6. Effective haptics
Once you have determined your own shape of glass, the haptics must, of course, be as appealing. After all, a glass is not only for the eye but also for the hand.
